Thursday, October 23, 2008

Greenwashing

The absurd claims companies make to boost their environmental credentials | Environment | The Guardian

Not a bad article here, listing the ways companies exaggerate or lie in their process of trying to claim Green credentials.

There are many examples given, but I particularly like this one:
...what are we to make of Fiji Water's claims to be cutting the carbon footprint of its water by 25% and offsetting the rest? "Every drop is green," it says. But isn't the whole idea of bottling water on a remote South Pacific island and shipping it to your dinner table just a tiny bit barmy?
High on list of things to do when I become Benevolent World Dictator will be to ban the production of bottled water. (Well, I suppose we can let a little bit into India for the tourists to drink.)

No comments: