Friday, February 26, 2016

Apples in India

While reading about that too-good-to-be-true cheapo smart phone in India last week, I was reminded about how iPhones barely sell there:
Now, a sales target of a million iPhones is within breaching distance in a country where the installed base of smartphones is very low. According to Counterpoint Technology Research’s senior analyst Tarun Pathak, 106 million smartphones were sold in India in 2015 but 300 million more smartphones are expected to be sold in the next two years. Significantly, Apple has only about 1 percent share of this booming smartphone market. “It is a huge, enticing market that just cannot be disregarded,” says Pathak. “India is a high-potential market not only in terms of volume but also the massive scale and opportunity that lies ahead.”
Amazing.  (But then again, it could just be that I'm easily amazed.)

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